Innovative CX Book "PIG Strategy" | Sampson Lee

Innovative CX Book

PIG Strategy

PIG Strategy: Make Customer Centricity Obsolete and Start a Resource Revolution

Author: Sampson Lee


PIG Strategy

  • *Hardcover: 231 pages
  • *Publisher: iMatchPoint Ltd. 1st Edition (November 2014)
  • *Language: English
  • *ISBN: 978-988-17294-7-7
  • *Product Dimensions: 24.4 x  16.3 x 2.3(cm)
  • *Weight: 494grams
  • *Price: USD39.80
  • *Postage and Packaging: USD13
  • *Please read the below order  instructions before proceeding your purchase.


  • For order quantities of 1-8, please use the above Buy Now Button to process your order and payment. Once you've entered the quanity, the respective postage and package cost will be added on the total amount.
  • We will mail the book(s) to your delivery address (please provide full address details with street number, building name and zone/zip code, no PO Box will be accepted as a delivery address) via registered air mail.  It will take 3-4 weeks to reach most of the countries, variation may occur subject to seasonal factors and the clearance procedure of your local post office. 
  • For order quantities of more than 8, courier service may be a more cost-effective means, please email, stating your order quantity and delivery address for separate quotation of postage fee. 


About the Book

This business book looks at customer experience differently: Pain Is Good.

By allowing pain, PIG ignites the resource revolution to create significant pleasure peaks and a memorable customer experience. By identifying good pain, PIG differentiates your brand and delivers a branded experience. By aggravating good pain, PIG generates unprecedented pleasures for customers, turns your comparative advantages into core competences and builds a great brand. By introducing a revolutionary perspective on pain – allowing pain, choosing the right pain and aggravating pain – PIG maximizes the effectiveness of resource productivity to enable every company to put their limited resources to their best use.


"PIG Strategy is a true innovation in customer experience." - Shaun Smith, Co-author, Bold: How to be Brave in Business and Win (United Kingdom)

"Sampson Lee unravels the mystery of customer delight." - Jim Sterne, Chairman, Digital Analytics Association (United States)

“Sampson Lee is an innovator and true thought leader in the customer experience world." Bob Thompson, Founder/CEO, CustomerThink (United States)

“The concept developed by Sampson comes from the future, but the  ROI started the day after I learned his methodology." Adrian Barbu, President, Mystery Shopping Providers Association (Europe)

“Sampson’s methodology is pivotal to my career development and enables me to develop into business leader rather than customer service specialist." Wayne Grimshawe, Head of Customer Services, Barclays Corporate (United Kingdom)

“I attended the Global CEM Certification Program in London. Sampson's methodology was for me an eye-opener and since then we are very attentive at how to enhance customer experience on our IMD campus." Guy Schröcker, Executive Director Marketing & Communications, IMD Business School (Switzerland)

“We licensed Sampson’s methodology for years. This brought us and our customers valuable results: improved loyalty, brand differentiation and increased sales.  We applied his method successfully in financial services, telecom, FMCG, e-Commerce and retail." - Kees Kerkvliet, Owner, TOTE-M (Netherlands)


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