Uncommon Business Book "PIG Strategy" | Sampson Lee

Uncommon Business Book "PIG Strategy"

PIG Strategy: Make Customer Centricity Obsolete and Start a Resource Revolution

Author: Sampson Lee


PIG Strategy

  • *Hardcover: 231 pages
  • *Publisher: iMatchPoint Ltd. 1st Edition (November 2014)
  • *Language: English
  • *ISBN: 978-988-17294-7-7
  • *Product Dimensions: 24.4 x  16.3 x 2.3(cm)
  • *Weight: 494grams
  • *Price: USD39.80
  • *Postage and Packaging: USD13
  • *Please read the below order  instructions before proceeding your purchase.


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About the Book

This business book looks at customer experience differently: Pain Is Good.

By embracing pain, PIG Strategy stands the sacred belief of pursuing excellence on its head and starts a resource revolution – to deliver more (effectiveness and pleasure) with less (resource and effort). By identifying good pains and branded pleasures, PIG makes customer-centricity obsolete and delivers a branded experience, which can build trust with and earn the loyalty of your customers. By aggravating the good pains to the greatest extent, PIG creates the highest possible branded pleasures, experiences which are difficult to imitate or match, and takes CX (customer experience) to a new level, a place far beyond “wowing” customers. No matter how big (or small) your company is, what your brand values are, or in which industry you compete, there is no more effective way to transform your comparative advantages into sustainable strengths while deploying no extra resources.


"PIG Strategy is a true innovations in customer experience." - Shaun Smith, Co-author, Bold: How to be Brave in Business and Win (United Kingdom)

"Sampson Lee unravels the mystery of customer delight." - Jim Sterne, Chairman, Digital Analytics Association (United States)

“Sampson Lee is an innovator and true thought leader in the customer experience world." Bob Thompson, Founder/CEO, CustomerThink (United States)

“The concept developed by Sampson comes from the future, but the  ROI started the day after I learned his methodology." Adrian Barbu, President, Mystery Shopping Providers Association (Europe)

“Sampson’s methodology is pivotal to my career development and enables me to develop into business leader rather than customer service specialist." Wayne Grimshawe, Head of Customer Services, Barclays Corporate (United Kingdom)

“I attended the Global CEM Certification Program in London. Sampson's methodology was for me an eye-opener and since then we are very attentive at how to enhance customer experience on our IMD campus." Guy Schröcker, Executive Director Marketing & Communications, IMD Business School (Switzerland)

“We licensed Sampson’s methodology for years. This brought us and our customers valuable results: improved loyalty, brand differentiation and increased sales.  We applied his method successfully in financial services, telecom, FMCG, e-Commerce and retail." - Kees Kerkvliet, Owner, TOTE-M (Netherlands)

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